Design Team Lead, Capability And Custom Design at SAP
Palo Alto, California, United States
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Summary
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Senior
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Top School
Wei Cheng is a design leader with 10 years of UX experience who currently leads capability and custom design for SAP.com from Palo Alto, bridging user needs, business goals, and engineering constraints. At SAP she has driven multi-team web experiences and launched rebranded product marketing for CX, sustainability, and industry, with measurable impact such as a 14% uplift in engagement and 40k+ BTP trial sign-ups from a solution selector tool. Trained in information science (MS, UT Austin) and with early hands-on developer experience, she blends product thinking with front-end implementation and stakeholder-driven IA. Beyond corporate work she mentors UX communities, demonstrating a commitment to growing practice and translating complex enterprise requirements into usable, conversion-focused web journeys.
11 years of coding experience
1 year of employment as a software developer
MS in Information Science, UX design, MS in Information Science, UX design at The University of Texas at Austin
Hsinchu Girl's Senior High School
Exchange Student at Fowler College of Business, Exchange Student at Fowler College of Business at San Diego State University
Bachelor’s Degree, Information Management, Bachelor’s Degree, Information Management at National Sun Yat-sen University
Contributions:13 pushes, 1 branch in 4 years 2 months
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