Summary
Wei Xu is an experienced sales and marketing leader with eight years focused on high-end travel and service industries, spanning tour operations, destination management, luxury retail sales, CRM, product development and marketing strategy. She founded W STUDIO to design bespoke adventure and expedition travel, and has driven Asia market growth for Nomade and other tour operators while building B2B channels and key-account commercial plans. At AIA she transitioned into financial solutions sales and team leadership, earning MDRT recognition and applying her travel-market insights to corporate and group insurance planning. Fluent in Chinese and French with degrees from Université Paris Dauphine and Shanghai Jiao Tong University, she routinely blends cross-cultural communication with data-driven strategic positioning. Known for creative revenue-generation and rigorous process management, she also has hands-on product design experience using tools like Axure and Xmind. Colleagues describe her as analytically curious and adventurous—equally at home negotiating supplier contracts or scouting polar-region itineraries.
8 years of coding experience
4 years of employment as a software developer
Bachelor's Degree, Mobile Communications Technology, Bachelor's Degree, Mobile Communications Technology at Nanjing Institute of Railway Technology
Master's Degree, Master 2, International business and NCT Projects, Master's Degree, Master 2, International business and NCT Projects at Université Paris Dauphine - PSL
CUEFEE, French Language and Literature, CUEFEE, French Language and Literature at Université François Rabelais de Tours
Bachelor's Degree, Administrative management, Bachelor's Degree, Administrative management at Shanghai Jiao Tong University
English, French, Chinese