Wenjin Li is a design leader with 12 years' experience shaping user experiences for high‑scale internet products, currently serving as Design Director at Tuhu where he leads UX, offline product design, and AIGC innovation. He previously built and scaled bilibili’s e‑commerce design function from zero to 50+ people and later led a 32‑person cross‑functional unit that delivered 600M+ RMB GMV and doubled gross margins under market pressure. Trained in industrial design engineering (Shanghai Jiao Tong University) and grounded in interaction design roles at Ctrip, HP, Tencent, and Microsoft, Wenjin blends product thinking with rigorous craft across digital and physical touchpoints. He focuses on usability and pragmatic experience solutions that move metrics and margins, not just aesthetics. Known to work with a playful, human side (coffee, cats, music), he brings curiosity and hands‑on mentorship to fast‑moving teams. Wenjin’s recent emphasis on integrating AIGC into product workflows signals a shift from conventional UX to future‑facing, AI‑augmented experience design.
12 years of coding experience
Bachelor's degree Industrial and Product Design, Bachelor's degree Industrial and Product Design at China University of Mining and Technology
Master's degree Industrial Design Engineering, Master's degree Industrial Design Engineering at Shanghai Jiao Tong University
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