Summary
Widya Salim is a Senior Data Scientist based in Singapore with 11 years of cross-functional experience and 7+ years applying data science across operations, business development, marketing and entrepreneurship in Asia, Europe and North America. She combines causal inference, econometrics and ML to turn product and transactional data into actionable strategy, having delivered measurable impact from reducing customer wait times to negotiating multimillion-dollar integrations. Her background spans startups (co-founding a crypto design marketplace), research (A*STAR), and fast-moving product analytics at companies like Twitter, SEEK and Airwallex, giving her a rare mix of operational grit and rigorous statistical thinking. Widya publishes on analytics and causality and maintains an active GitHub portfolio, reflecting a practical focus on reproducible analytics and business-ready models.
11 years of coding experience
4 years of employment as a software developer
University College London
Introduction to Front-end Development Website Development, Introduction to Front-end Development Website Development at BrainStation
Honours Bachelor of Arts (HBA) Economics & Statistics, Honours Bachelor of Arts (HBA) Economics & Statistics at University of Toronto
Masters in Business Analytics Analytics, Masters in Business Analytics Analytics at National University of Singapore
English, Indonesian, French, Chinese, Portuguese