Summary
Will Abramson is a creative technologist and co-founder with 11 years of experience crafting culturally resonant brand experiences for arena-filling artists and global brands like adidas, YouTube, and Airbnb. He leads a boutique studio that has produced WEBBY-winning work, TV-adjacent web series, immersive live experiences, and arts accelerators that amplify Black and Brown youth. Combining curiosity about digital subcultures and emerging tech with a background in product-led marketing at companies from imeem to Yahoo, he turns unconventional insights into actionable creative systems. Known for assembling psychologically safe, diverse teams, he treats brand challenges as puzzles—prioritizing playful experimentation that builds lasting community value. Based in Los Angeles, he brings a rare mix of marketing rigor and imaginative production that consistently converts attention into cultural impact.
11 years of coding experience
5 years of employment as a software developer
Bachelor of Science - BS, Bachelor of Science - BS at USC Marshall School of Business