Summary
Will Barker is a Senior Technical Analytics Lead with nine years of experience building reliable data foundations and delivering business-driving insights for major Canadian corporations. He specializes in designing organized, efficient data warehouses and models using a preferred stack of Python, dbt, GCP, and Looker, with a background rooted in marketing and digital analytics. Will began his career self-taught and accelerated through mentorship, which now informs his commitment to mentoring others and promoting best practices. He has progressed through analytics and management roles at Loblaw and TELUS Digital, translating messy marketing data into trusted, actionable metrics. Known for insisting you can’t “build a castle on a mountain of garbage,” he pairs technical rigor with practical business sense to create scalable, auditable analytics. Based in Old Toronto, he combines a Data Science education from the University of Toronto with a creative undergraduate background, bringing both analytical discipline and a knack for structured problem solving.
9 years of coding experience
5 years of employment as a software developer
Data Science, Data Science at University of Toronto
Toronto Metropolitan University
English