Summary
Will Berger is a founder and seasoned software architect with over eight years of experience building marketing automation and lead-generation platforms for financial services and small businesses. He leads DFY Lead Factory and LeadOutcome, applying hands-on engineering to create scalable B2B marketing campaigns and affordable tooling that convert and nurture leads. His background includes founding Vodaplex and serving as CTO at iTendant/Servidyne, where his systems supported thousands of users and helped scale a sales organization to $10M. Will blends deep technical chops with a marketer’s mindset, often prototyping innovative internet and AI-driven solutions himself. Based in Atlanta, he’s also an instrument-rated pilot and aviation enthusiast, a detail that reflects his methodical, safety-minded approach to product design.
8 years of coding experience
16 years of employment as a software developer
University of Georgia