Summary
Will Hansen is a senior creative director with 18 years in design and a proven track record of leading brand strategy, creative teams, and high-impact product and marketing redesigns. He helped shape TurboTax’s visual identity and played a key role in launching TurboTax Live, contributing to its rapid growth into a billion-dollar product. Equally comfortable as a hands-on creator, Will runs his multidisciplinary studio 3 Eared Rabbit, blending photography, illustration, and UX to preserve and elevate overlooked Americana. He’s led teams of a dozen designers, overseen large redesigns across web and product, and integrated AI-driven design and automation into customer journeys. Based in San Diego, he combines enterprise experience with independent craft and a human-first approach that aims to make products more meaningful and delightful. A former Navy dental lab technician, he brings uncommon practical craftsmanship and mentorship to his creative leadership.
8 years of coding experience
3 years of employment as a software developer
Bachelors, Web Design and Interactive Media, Bachelors, Web Design and Interactive Media at Art Institute of California San Diego