Will Master is a Senior Engineer based in London with 11 years of experience building high-traffic, cloud-native systems and a deep specialty in Ethereum and smart contract development. He blends hands-on Solidity and blockchain work with strong .NET Core/C# expertise and full-stack JavaScript/TypeScript experience (Node, Angular, React). As founder of a consultancy and a senior engineer at FunFair, he has shipped production decentralised gaming protocols and advised clients on microservices, API design, and performance at scale. Will champions domain-driven design, SOLID principles, TDD/BDD and pragmatic CI/CD while also creating and mentoring high-performing development teams. His background spans startups and enterprise transformations—from architecting ASOS’s microservices-driven platform to prototyping a multi-tenant healthcare SaaS—bringing both technical depth and stakeholder-facing consultancy skills. Unusually, he pairs blockchain transparency work with rigorous performance engineering, making decentralised systems that are both auditable and production-ready.
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