Summary
Will Richman is a founder and growth-focused operator with 13 years of experience building and scaling revenue-generating teams and products across SaaS, education, and sales automation. As Founder and Head of Client Earnings at Upgraded he runs a performance-based profitability consultancy that unlocks working capital for Canadian SMBs through grants, AI automation, tech savings and cheaper financing. Previously he co-founded GrowthGenius (COO/CEO), driving over $135M in client revenue and $10M ARR while growing the team to 45 and building an all-in-one sales automation product. Will also co-founded Bitmaker, a tech bootcamp later acquired by General Assembly, and mentors founders and students through Launch Academy HQ. He combines a hands-on product and curriculum background with a bias for measurable outcomes, customer acquisition, and operational leverage. Away from the metrics he’s intentionally obsessive about finding high-impact problems to solve and building solutions that materially improve business economics.
13 years of coding experience
9 years of employment as a software developer
Honors Business Administration (with Distinction), Finance and Entrepreneurship, Honors Business Administration (with Distinction), Finance and Entrepreneurship at Ivey Business School at Western University
SEO/SEM & Analytics, SEO/SEM & Analytics at BrainStation