Willem Paling
Executive Manager, Analytics & AI at Audited Media Association of Australia (AMAA)
Sydney, New South Wales, Australia
Summary
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Senior🎓
Top SchoolWillem Paling is an analytics and AI executive with 14 years of cross-sector experience translating rigorous research into customer-first marketing, product and CX strategies. Currently leading Analytics & AI at IAG and serving on the Audited Media Association board, he blends data science, design thinking and academic rigour—holding a PhD and a Master in design research—to simplify complex problems and drive organisational change. Known as a pragmatic operator, he moves easily between measurement, personalisation and media roles and has repeatedly scaled analytics capabilities across large enterprises including Woolworths/Cartology and Foxtel. He’s as comfortable critiquing the “art” of brand and experience as he is deploying models, and often wins stakeholder buy-in by turning nuanced evidence into clear, actionable recommendations.
14 years of coding experience
19 years of employment as a software developer
North Sydney Boys High SchoolPhD Cultural Research, PhD Cultural Research at Western Sydney UniversityBachelor of Design Visual Communications, Bachelor of Design Visual Communications at University of Technology Sydney
English, Khmer
Stackoverflow
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Github Skills (16)
adobe-analytics10
r-package10
api9
adobe8
analytics6
google-analytics5
curl2
minify1
css1
php1
cakephp1
javascript1
combine1
combinator1
nodejs1
Programming languages (1)
Github contributions (5)
WillemPaling/RDoubleClick
Jul 2014 - Feb 2018
Contributions:17 commits, 9 pushes, 18 comments in 3 years 7 months
WillemPaling/RAA
Dec 2013 - Jan 2014
Contributions:54 commits in 1 month
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