William Åström is a product and engineering leader and founder with nine years of professional software experience and a deep background in interaction design and computer science from Uppsala University. As VP of Product & Engineering and long-time founder of Pixney, he blends a designer’s eye with hands-on full‑stack development—specializing in Laravel, Vue and NativeScript—to deliver design-led, performant web experiences for European brands. He has led technical teams and product initiatives across startups and agencies, most recently focusing on inclusive employment platforms at iFront Karriere. Known for translating visual design into polished, responsive implementations, he pairs aesthetic sensitivity with rigorous backend discipline and an obsession for performance and detail. An early entrepreneur and former professional poker player, he brings calculated risk-taking and pattern recognition from the tables into product strategy and technical decision-making. Based in Östersund, Sweden, he’s available for consultancy and continues to fuse craft front-end work with scalable engineering.
9 years of coding experience
8 years of employment as a software developer
Tavelbäcksskolan
Social Work, Social Work at Mid Sweden University
Interaction Design, Interaction Design at Uppsala University
Contributions:6 commits, 5 pushes, 1 branch in 1 year 2 months
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