William Coates is a seasoned technology leader and entrepreneur with 14 years of software engineering experience and a decade of startup involvement across London, Helsinki and Lisbon. As CTO of Fooji since 2016 (and formerly VP Engineering there), he combines hands-on engineering with product-focused leadership, shipping web-scale systems built on Ruby on Rails, Node.js and Java. He has repeatedly founded and scaled niche digital businesses—from an underground music storefront that grew to substantial revenue to a retail logistics and crypto exchange technical leadership—demonstrating both commercial savvy and technical depth. His academic background in Evolutionary and Adaptive Systems and Cognitive Science informs a data-driven, systems-thinking approach to product engineering and team growth. Notably, he spent time in Finland’s leading incubator Startup Sauna in 2013, reflecting long-standing engagement with European startup ecosystems.
14 years of coding experience
15 years of employment as a software developer
Master of Science (MSc) Evolutionary and Adaptive Systems, Master of Science (MSc) Evolutionary and Adaptive Systems at University of Sussex
Contributions:33 commits, 18 pushes, 3 comments in 8 months
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