William Grose is a Staff Software Engineer in Los Angeles with 17 years building high-scale ad tech, CTV, and mobile products at Google and DoubleClick. He blends deep systems and C++ expertise with product-focused leadership, owning core ad serving stacks, hundreds of experiments, and SQL-driven analytics that scaled Video Action Campaigns into substantial revenue. William led privacy-forward initiatives as a core architect on the Privacy Sandbox Protected Audiences API and holds patents for innovative CTV ad formats, demonstrating technical creativity inside regulatory constraints. He has repeatedly guided teams through audits and compliance (MRC, DMA, CMA) while managing and mentoring engineers across multiple teams. Beyond backend systems he’s shipped client-facing SDKs and creative preview tools for Android/iOS, showing a rare full-stack fluency in ads from format to delivery. His background running an Innovation Lab and building tooling for ad designers hints at a persistent drive to prototype and operationalize novel ad experiences.
Contributions:42 commits, 1 push in 4 years 10 months
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