Director Of Technology, Content Automation, Unreal Engine
New Jersey, United States
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Summary
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Senior
William Mincy is a seasoned technology leader with 12 years of professional experience and a three-decade passion for creative coding that began on a Commodore 64. Currently Director of Technology, Content Automation, Unreal Engine at Critical Mass, he blends hands-on development with strategic leadership to deliver immersive content pipelines and automation for cutting-edge experiences. His career spans senior technical roles at agencies like JWT and boutique studios, where he built reusable components, optimized production workflows, and scaled teams to increase throughput. William excels at solving ambiguous problems where technical rigor meets creative storytelling, often translating design intent into interactive systems users find memorable. Based in New Jersey, he brings a long history of animation and Flash-era technical craft into modern real-time and content-automation workflows, a less obvious throughline that informs his practical, user-focused approach.
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