Summary
William Norton is a founder and Internet infrastructure veteran with 11 years of recent experience and a multi-decade track record building and advising global connectivity businesses from Equinix to Syntropy and DrPeering AI Labs. Combining a technical MBA with hands-on prototyping in AI, blockchain and networking, he now builds agent-driven AI systems that integrate music performance, Model Context Protocol servers and Google’s agent-to-agent protocols. He authored the definitive Internet Peering Playbook, evangelized peering across five continents, and helped shape industry tools and forums still used today. At Syntropy he led patents and prototypes for a Distributed Autonomous Routing Protocol (DARP) that produced multiple filings and real-world partner trials, blending crypto and routing to mitigate congestion. Known for translating deep technical insight into commercial outcomes, he has a rare mix of startup founder grit, standards-level thought leadership, and practical systems-building curiosity.
11 years of coding experience
28 years of employment as a software developer
BA Computer Science, BA Computer Science at State University of New York College at Potsdam
Master of Business Administration - MBA Entrepreneurship/Entrepreneurial Studies, Master of Business Administration - MBA Entrepreneurship/Entrepreneurial Studies at University of Michigan - Stephen M. Ross School of Business
English