Principal Product Marketing Manager at groundcover
San Francisco Bay Area United States
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Summary
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Rockstar
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Top School
William Roberts is a Principal Product Marketing Manager with 11 years of experience blending technical depth, go-to-market strategy, and sales enablement across AI, data, and middleware products. He scaled IBM’s Data & AI community by 1500% and was the first PMM hire who helped grow a business 10x over 3.5 years through competitive intelligence and content-driven GTM. Comfortable in both technical and customer-facing roles, he has authored AI team best-practices, produced video programs for IBM Tech TV, and built demos for flagship events like IBM THINK. His background as a middleware consultant and data scientist gives him a rare ability to translate complex architectures and performance gains (up to ~4–5x in client engagements) into compelling product narratives. He also contributes to open-source game server tooling, having worked on backend logic and networking for the Duelyst project. Based in the San Francisco Bay Area, he now focuses on product marketing for observability and real-time data ecosystem partnerships.
11 years of coding experience
10 years of employment as a software developer
Bachelor of Arts (B.A.), Political Science and Government, Bachelor of Arts (B.A.), Political Science and Government at Davidson College
Duelyst is a digital collectible card game and turn-based strategy hybrid, developed by Counterplay Games.
Role in this project:
Back-end Developer
Contributions:10 releases, 14 reviews, 816 commits in 9 months
Contributions summary:William contributed to the back-end functionality of the game, primarily focused on server-side logic and networking. Their work included updates to the socket.io interface, disabling specific command functions in the CLI, and disabling the uploading of game states to S3. They also added build scripts for app and web code and contributed to unit tests.
Contributions:4 releases, 40 commits, 14 PRs in 1 year 5 months
golangminecraftminecraft-rconrconrcon-client
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William Roberts - Principal Product Marketing Manager at groundcover