William Shackelford is a seasoned web developer with 11 years of experience specializing in Salesforce B2C Commerce (SFCC) implementations for enterprise and direct-to-consumer e-commerce. He blends front-end expertise in React/Vue, ES6, and responsive UI with server-side SFCC customization, performance optimization, and CI/CD-driven delivery. William has led frontend architecture and modernizations—migrating legacy storefronts, redesigning checkout flows, and implementing device-optimized imaging—to measurably improve conversion and site performance. He’s proven at mentoring teams, onboarding junior engineers, and collaborating across product, UX, and QA to ship production releases. Based in Columbus, Ohio, he pairs a BFA in Art & Technology with a pragmatic engineering approach, bringing a designer’s eye to performant, user-focused commerce experiences. Quietly enthusiastic (as his GitHub bio simply says “Woot!”), he combines practical craftsmanship with a long track record of shipping polished e-commerce solutions.
11 years of coding experience
13 years of employment as a software developer
Fine/Studio Arts, General, Fine/Studio Arts, General at Columbus College of Art & Design
BFA, Art and Technology, BFA, Art and Technology at The Ohio State University
Contributions:5 releases, 283 commits, 2 PRs in 1 year
deployingreactstatic-siteboilerplatedeveloping
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