William Sterling
Sr Design Manager at Pinnacol Assurance
Denver, Colorado, United States
Summary
👤
Senior🎓
Top SchoolWilliam Sterling is a senior design leader in Denver with nine years in UX leadership and two decades of hands-on product, front-end, and creative experience spanning insurance, media, and high-traffic consumer apps. As Sr Design Manager at Pinnacol Assurance he blends human-centered design with pragmatic UX strategy to deliver products people actually use, and he brings a rare mix of visual art training and engineering-adjacent front-end skills. Award-winning and blockchain-curious, he frames design problems around systemic impact—energy, healthcare, and civic systems—not just interfaces. His background as an art director and producer informs a storytelling approach to product design and marketing that elevates adoption and engagement. Equally comfortable sketching concepts or guiding cross-functional teams through process, he leads by passion and measurable outcomes. Outside work he’s a parent-driven motivator who treats hard problems as collaborative creative challenges.
9 years of coding experience
11 years of employment as a software developer
Bachelor's of Fine Art, Fine Art - Illustration, Bachelor's of Fine Art, Fine Art - Illustration at Columbus College of Art & DesignBFA, Studio Art - Painting, BFA, Studio Art - Painting at University of Colorado BoulderNutley High School
Github Skills (14)
reserve9
economy8
nft6
medical6
blockchain5
react5
cryptocurrency5
wallet5
financial5
music4
ethereum4
blockchain-platform1
blockchain-network1
crypto1
Programming languages (3)
Github contributions (5)
wfsterling/wp-beta
Feb 2020 - Apr 2020
A token based gig economy that provides an accessible labor market, identification, work history, personalized wallet, wage theft protection, and financial empowerment to the homeless.
Contributions:27 commits, 29 PRs, 31 pushes in 1 month
theftethereumwalletnftlabor-market
wfsterling/MusicNFT
Feb 2021 - Mar 2021
MusicNFT
Contributions:24 commits, 10 PRs, 33 pushes in 24 days
musicmusicnft
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