Summary
William Yon is a business leader and analytics specialist with 11 years of experience designing digital strategies, data infrastructures, and automation solutions for top LATAM agencies and clients. He excels at translating marketing and web performance data into actionable business decisions, with deep hands-on expertise in GTM/GA4 implementations, SEO, paid media, and custom dashboarding. William has led multidisciplinary teams across Peru, Colombia and regional projects out of Miami, delivering full-funnel measurement, data engineering and reporting automation at scale. His background blends agency growth and client-facing consulting with practical web development and tagging/programming skills, enabling him to bridge strategy and execution. Currently focused on martech and cloud consulting, he also brings an educator鈥檚 mindset鈥攖raining teams and institutionalizing analytics best practices to improve decision velocity. A systems engineering graduate, he鈥檚 as comfortable architecting data pipelines as auditing the quality of the signals that drive business outcomes.
11 years of coding experience
8 years of employment as a software developer
Bachelor of Engineering (B.Eng.) Systems Engineering, Bachelor of Engineering (B.Eng.) Systems Engineering at Universidad de Lima
English, Spanish