Summary
Woojung Kim is a design and brand strategy executive with 11 years of senior leadership experience shaping product, marketing, and service design across startups and large corporations. As Chief Design Officer at OCON and former CMO of Metascale, she has led brand development for consumer services (notably the Bagel messenger), integrated user research and quantitative analysis, and managed global agency partnerships. Her background spans academia and industry—from directing creative marketing at NAVER to heading Samsung’s Communication Design education—giving her a rare blend of design pedagogy and hands-on business development. She specializes in turning IP and research into new business models, having led R&D and government- and corporate-partnered innovation labs. Fluent in both UX/UI craft and strategic marketing, she combines qualitative insight with data-driven decisions to drive adoption and growth. Based in Seoul with an MDes in Interaction Design from Carnegie Mellon, she brings a cross-cultural perspective and a knack for translating complex brand needs into compelling service experiences.
11 years of coding experience
6 years of employment as a software developer
BFA, Visual Communication Design, BFA, Visual Communication Design at Seoul National University
MDes, Interaction Design, MDes, Interaction Design at Carnegie Mellon University