Summary
Wouter Huisman is a data-driven Marketing Intelligence Analyst based in the Randstad with 15 years of professional experience and over five years focused on analytics combined with 1.5+ years in data engineering. He builds reliable, efficient analytics pipelines and dashboards—primarily using Python, SQL, Tableau and Power BI—to turn marketing and business data into actionable insights and automated reporting. At CAK Groep he led the GA Universal-to-GA4 transition, implemented version control for analytics code, and automated A/B-test monitoring, showing a practical blend of engineering rigor and marketing impact. Previously at Damen he unified disparate systems into a single Power BI application, delivered market and sales insights, and ran training sessions to raise data literacy across teams. Wouter pairs a consultant’s commercial sense with hands-on scripting and ML experimentation (clustering, feature importance, autoregression) to solve edge-case MI problems. Self-employed on GitHub and comfortable across the analytics stack, he prioritizes readable, reusable code and measurable business outcomes.
15 years of coding experience
Havo, Havo at De Lage Waard
Bachelor's degree, Marketing/Marketing Management, General, 7.7, Bachelor's degree, Marketing/Marketing Management, General, 7.7 at Hogeschool Rotterdam