Consumer Outreach at World Wide Fund for Nature South Africa
Washington, District of Columbia, South Africa
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Summary
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Senior
Wwf Sassi is a consumer outreach specialist with eight years dedicated to marine conservation at WWF South Africa, focused on empowering seafood consumers to make sustainable choices through the WWF-SASSI program. Based in Washington, D.C. and working on South African fisheries issues, Wwf has led public-facing initiatives including the traffic-light seafood guide, SMS FishMS service, and mobile apps to translate complex fisheries science into simple, actionable consumer questions. Skilled at turning policy and ecological data into compelling campaigns, Wwf combines field knowledge of overfishing impacts with practical digital tools to change buying behavior. Colleagues know Wwf for making sustainability easy and immediate—whether via text, app, or outreach events—so people can "make it green" with every seafood purchase.
Contributions:8 PRs, 4 pushes, 1 branch in 4 years 10 months
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