Summary
Xiang P is a Senior Product Designer based in Sydney with 12 years of experience blending product design, business strategy, and data-driven ad tech. At Tencent he progressed from UX roles into leading the Ad Data Design Team, building platforms and teams from scratch and balancing performance and brand advertising needs. His work spans design thinking, user research, and stakeholder management, with notable cross-department experience including the Yunyou Dunhuang project—an influential, reputation-building initiative that emphasized craftsmanship over direct profit. Comfortable translating complex data flows into usable interfaces, he thrives on uncovering root problems rather than treating surface symptoms. Known as a collaborative problem solver, Xiang brings a rare mix of creative curiosity and operational rigor to product and design leadership.
12 years of coding experience
Master of Design, Product Design, Master of Design, Product Design at Shenzhen University