Xiang Ren
CRO Developer at Accent Group Limited
Melbourne, Victoria, Australia
Summary
👤
Senior🎓
Top SchoolXiang Ren is a CRO-focused frontend developer with 11 years of experience, currently driving conversion rate optimization at Accent Group after leading CRO initiatives as the sole developer on David Jones’ Design and Experience team. He specializes in React, Next.js and TypeScript, and has a strong track record deploying client-side A/B and multi-variant tests (including a complex price-display experiment that lifted conversion by over 4% during peak sales). Comfortable across the full e-commerce journey, he combines rigorous performance-minded engineering with product thinking—building prototype sites for realistic user testing and maintaining design systems and PIM integrations. Based in Melbourne, Xiang is also passionate about applying AI tools to streamline development workflows and increase experimentation velocity.
11 years of coding experience
8 years of employment as a software developer
Performance Education GroupBachelor’s Degree Information Technology, Bachelor’s Degree Information Technology at Zhengzhou UniversityProfessional Education GroupMaster’s Degree Information Technology, Master’s Degree Information Technology at Monash University
English, Chinese
Github Skills (17)
pug4
php3
jquery-plugin3
template-engine3
webpack2
typescript2
javascript2
ios2
jquery2
react2
css1
mvvm1
bootstrap-vue1
bootstrap1
sdk1
Programming languages (2)
Github contributions (5)
Illvili/wxDefer
Sep 2016 - Apr 2018
Contributions:10 commits, 9 pushes, 1 branch in 1 year 6 months
Illvili/moegirl-app-style-engine
Jan 2015 - Jun 2015
Contributions:11 commits, 11 pushes, 4 tags in 4 months
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