Summary
Xiang Zheng is a Merchant Development Manager and communication specialist with eight years of cross-cultural experience spanning China, New Zealand, and the U.S., currently based in New York. He combines data-driven merchant and project management at UnionPay International with hands-on creative expertise as a TikTok creator who grew a niche audience of 32.9K by translating international student experiences into engaging content. A Teachers College graduate student focused on communication and education, Xiang applies academic insight into diversity and inclusion to practical campaign and partnership strategies. His background at Ogilvy and prior social media roles shows a track record of improving operational efficiency, driving new business, and scaling content reach by orders of magnitude. Comfortable navigating both client-side strategy and grassroots content production, he leverages analytics to iterate quickly and build community trust. Xiang’s uncommon blend of merchant operations, creative production, and diversity-focused scholarship makes him adept at bridging brand objectives with culturally resonant communications.
8 years of coding experience
Bachelor of Arts - BA, Education, Community, and Organization, Bachelor of Arts - BA, Education, Community, and Organization at University of Washington
Communication and Education, Communication and Education at Teachers College, Columbia University
English, Chinese