Xiangfei Li is a business and marketing professional based in Sydney, Nova Scotia, with nine years of experience driving sales performance and client satisfaction across field and account management roles. At Smart Circle International she led teams of up to 10 reps, consistently keeping performance 15–20% above targets while improving onboarding and retention. Her background blends frontline sales execution for Fortune 500 clients with regional market research and data-informed campaign strategy. Currently an MBA candidate at Cape Breton University, she is researching the application of AI in marketing strategy, signaling a shift toward tech-enabled marketing leadership. Xiangfei pairs strong people management and consultative selling skills with a practical knack for translating market insights into actionable campaigns. She’s comfortable bridging operations and strategy, from studio floor management to leading cross-functional client initiatives.
9 years of coding experience
6 years of employment as a software developer
Bachelor of Arts, Communication Arts, Bachelor of Arts, Communication Arts at St. Francis College
Master of Business Administration, Marketing/Marketing Management, General, Master of Business Administration, Marketing/Marketing Management, General at Cape Breton University
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