Xiao Tan is a data-driven marketing coordinator based in Los Angeles with 11 years of experience across product, growth, and digital operations. Currently at Crimson Education after roles at Forma Cloud, JD.com, ByteDance and startups, Xiao blends hands-on product analytics with creative campaign execution—driving measurable lifts like a 23% increase in web traffic and a 35% signup boost from targeted digital strategies. Skilled in cross-functional collaboration, A/B testing, and automation tools, they have led initiatives from email and influencer programs to large-scale e-commerce campaign optimizations (4.2M visitors and 26K orders in a week). Xiao’s background in computer science and communication data science enables them to translate technical insights into actionable marketing playbooks, and an early engineering stint building mobile health integrations hints at a rare mix of product engineering empathy and growth-focused execution.
11 years of coding experience
2 years of employment as a software developer
Master's degree Communication Data Science, Master's degree Communication Data Science at University of Southern California
Contributions:28 pushes, 1 branch in 2 years 11 months
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