Summary
Xiaofeng R is a strategic leader in international network development and retail expansion with over 17 years in multinational luxury and automotive retail, currently heading Network Development for XPENG in Europe. He specializes in taking concepts from "0 to 1" and scaling them "1 to N," having overseen 200+ boutique launches and partnered with 70+ high-quality dealers across key European markets. Xiaofeng blends project, budget and supplier management with cross-cultural team leadership to deliver complex store rollouts on time and on budget while embedding brand standards and operational SOPs. Based in Amsterdam, he has a hands-on background in shopfitting and construction across Asia and Europe, which gives him rare end-to-end expertise from site selection to final store acceptance. He treats stores as emotional brand touchpoints, not just sales outlets, and is known for turning strategic vision into measurable market growth.
9 years of coding experience
5 years of employment as a software developer
工程管理, 工程管理 at Tianjin University
Chinese, English, German