Xiaotai Chai is an Associate Director in Audience Solutions with eight years of experience applying data science and engineering to marketing and product analytics. With an MS in Data Science and a background that spans data engineering to senior data science roles, he specializes in A/B testing, hypothesis-driven analysis, NLP, and a wide range of machine learning techniques from penalized regression to random forests and SVMs. He has led audience and analytics teams at Kinesso after progressing through hands-on roles at Mediagistic and New College of Florida, bringing both tactical model-building and strategic audience solutions expertise. Comfortable across Python, R, SQL, Spark and AWS, he bridges experimentation, feature engineering, and production pipelines. Based in Gainesville, FL, Xiaotai pairs academic rigor with practical delivery—often translating complex statistical methods into actionable marketing strategies. Peers describe him as the kind of practitioner who moves smoothly between code, data infrastructure, and stakeholder storytelling.
8 years of coding experience
5 years of employment as a software developer
Bachelor of Science in Business - BS, Bachelor of Science in Business - BS at Bay Path University
Master of Science - MS, Master of Science - MS at New College of Florida
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