Xiaoyu Jiang is a blockchain-focused brand and marketing executive with 11 years of experience building visibility and go-to-market strategies across major crypto platforms and exchanges. As co-founder of Heng Ha Digital and former CMO at BiKi Exchange and Jinse Finance, she combines operator-level marketing leadership with deep industry networks developed at Huobi and through her PR firm, Shell PR, which supported 150+ blockchain projects. She excels at positioning token projects and exchanges for mainstream attention while navigating the unique regulatory and community dynamics of the China crypto ecosystem. Known for turning technical narratives into compelling brand stories, she brings both entrepreneurial grit and investor-facing perspective as a partner at Node Capital.
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