Ximena Vengoechea is a UI/UX designer and user research leader with over a decade of experience helping startups and larger organizations build human-centered products and research practices. She advises teams and executives on running rigorous user research and improving listening and communication skills, translating behavioral insights into product strategy and design. Author and illustrator of Listen Like You Mean It and forthcoming Rest Easy, she brings storytelling and illustration into practical coaching, public speaking, and published writing for outlets like The Washington Post. A bilingual Tampiqueña-Texan based in the New York City area, she combines academic depth from Harvard and Johns Hopkins with hands-on web design and development skills. Known for turning observational research into clear strategic recommendations, she still coaches select clients directly rather than scaling broadly, prioritizing depth and lasting behavioral change.
AIGA Unidos, a multi-chapter collaboration, creates a space to empower and celebrate the lives, work, stories, and needs of creatives with a Latinx and Hispanic cultural heritage.
Contributions:9 PRs, 55 pushes, 5 branches in 1 year 3 months
Contributions:10 pushes, 1 branch in 4 years 10 months
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