Summary
Xinwu Cheng is an engineering manager with 10+ years of experience building and scaling advertising and recommendation systems across Microsoft, Google, and Meta (Facebook AI). He began as a developer working on contextual ads and big data platforms, evolving into an architect and leader who blends hands-on execution with product-aligned roadmaps and data-driven prioritization. Known for delivering science-driven, globally scalable serving systems, he pairs rigorous experimentation with practical resource allocation to maximize impact. Xinwu has a track record of building high-performing teams and winning internal innovation awards, reflecting both technical depth and organizational influence. Based in the San Francisco Bay Area, he holds a B.Eng. from Wuhan University and a master’s in software theory from the Chinese Academy of Sciences, bringing research-informed thinking to production challenges.
10 years of coding experience
6 years of employment as a software developer
Bachelor of Engineering (B.Eng.), Computer Science, Bachelor of Engineering (B.Eng.), Computer Science at Wuhan University
Master, Computer Software and Theory, Master, Computer Software and Theory at Chinese Academy Of Sciences
English, Chinese