Xiwen Xu
Marketing Specialist at JD.COM
Leeds, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolXiwen Xu is a marketing specialist with 11 years' experience who led integrated brand and product launches for major gaming phone lines at JD.com, helping Black Shark and Red Magic become category leaders. Based in Leeds and trained in entrepreneurship at the University of Leeds, Xiwen combines data-driven campaign planning with cross-cultural collaboration to deliver national publicity and regional execution. Notably, they helped achieve nearly one billion impressions in a month for game-phone launches in 2021, contributing to over £3 billion GMV, evidence of their ability to scale awareness into commercial impact. Comfortable working across product, comms and regional teams, Xiwen brings a mix of strategic brand vision and hands-on promotional execution informed by frontline e-commerce experience.
11 years of coding experience
Master's degree, Entrepreneurship/Entrepreneurial Studies, Master's degree, Entrepreneurship/Entrepreneurial Studies at University of Leeds
Github Skills (195)
parser10
swagger10
casbin10
axios10
ants10
getopt10
command-line-parser10
jwt10
database10
admin10
single-instance10
placement10
pinia10
vue10
argv10
Programming languages (9)
Github contributions (5)
jiashiwen/redissyncer-portal
Dec 2020 - Jun 2022
Contributions:2 PRs, 113 pushes, 2 branches in 1 year 6 months
TraceNature/redissyncer-cli
Jul 2020 - Jan 2021
Contributions:2 releases, 26 commits, 2 PRs in 6 months
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