Xiyao Yang
SVP, Digital at Bozzuto
Washington, District of Columbia, United States
Summary
👤
Senior🎓
Top SchoolXiyao Yang is a digital leader with nine years of experience driving marketing technology, analytics, and data-driven transformation across large multi-property organizations. As SVP, Digital at Bozzuto, she has built and scaled analytics teams, led CDP implementations and server-side tagging migrations, and architected attribution and measurement frameworks that unlock first-party data for better targeting and performance. Her background blends hands-on web analytics and tag management across hundreds of sites with strategic leadership in paid media, SEO, and martech integration. Known for translating complex data flows into operational solutions, she pairs technical rigor—migration from Universal Analytics to GA4 and use of Conversion APIs—with a creative early career in data visualization. Based in Washington, D.C., she leverages automation and AI to enhance customer engagement and business growth while mentoring teams to adopt measurement-driven decision making.
9 years of coding experience
11 years of employment as a software developer
Master's degree Advertising, Master's degree Advertising at University of Oklahoma
English, Chinese
Github Skills (1)
data-explorer3
Github contributions (4)
XiyaoYang/Leaf
Jan 2017 - Mar 2017
Contributions:18 commits, 2 PRs, 17 pushes in 2 months
data-explorerclinical-dataexplorerclinical
XiyaoYang/Flight-Inquiry
Mar 2017 - Mar 2017
Contributions:9 pushes, 1 branch in 1 day
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