Summary
Xu Li is a Staff Software Engineer based in Mountain View with 11 years of experience building product-focused systems at Meta (Facebook) and earlier roles across Baidu, Uber, and the British Council. Currently driving GenAI AI Studio and Lead Generation ads work at Meta, he blends large-scale product engineering with applied machine learning and ad-tech instincts. His background spans mobile Android development, data analysis, and SQL-backed operations tooling, giving him a rare mix of front-end, back-end and data fluency. Xu’s career trajectory—from business and data analyst roles to senior engineering at a major platform—reflects strong cross-functional communication and an eye for operational improvements. A UC San Diego and Beihang University alumnus, he brings pragmatic engineering rigor informed by real-world operational metrics. Off the radar, his GitHub bio hinting at Rust (🦀) suggests curiosity and experimentation with systems-level languages beyond his day-to-day work.
11 years of coding experience
1 year of employment as a software developer
University of California, San Diego
Bachelor of Engineering (B.Eng.) Computer Software Engineering, Bachelor of Engineering (B.Eng.) Computer Software Engineering at Beihang University
English, Chinese