Summary
Xue Zhang is a seasoned engineering leader with two decades building B2B software and over a decade leading high-performing teams in the TV advertising and media technology space. As Senior Director of Engineering at FreeWheel, he drives the modernization of a flagship SaaS platform for linear addressable and programmatic TV, leading cloud migrations, microservice transformations, and major client onboardings across the US and EU. He blends deep hands-on technical expertise (Ruby on Rails, Go, React, MySQL, AWS, ML/Generative AI) with strong product and agile delivery instincts, shepherding cross-continental teams between Beijing and the US. Xue is fluent in both English and Chinese and pairs technical leadership with people development—recruiting, coaching, and preserving a culture described as "proudly unique" and "deeply caring." He also uniquely combines MBA-level business perspective with engineering roots, enabling him to translate advertiser and operator needs into scalable, compliant platform solutions. Practical, customer-focused, and technically curious, he has quietly driven tooling and knowledge-base AI adoption to boost engineering efficiency.
10 years of coding experience
16 years of employment as a software developer
Bachelor's degree, Economics, Bachelor's degree, Economics at University of Colorado Denver
Master of Business Administration - MBA, Business Administration and Management, General, Master of Business Administration - MBA, Business Administration and Management, General at Peking University
Bachelor, Economics, Bachelor, Economics at China Agricultural University