Summary
Xuefeng Li is a software development engineer with 9 years of experience combining machine learning expertise and product-minded engineering across large-scale ad systems. He has built production ML solutions for ad targeting, audience expansion, and dynamic creatives at Baidu and Alibaba, and now applies that scale and rigor at Amazon. Comfortable spanning research, modeling and full-stack implementation, he has delivered systems using CF, DSSM, DNNs and online exploration algorithms like UCB and epsilon-greedy. Based in Vancouver, he brings deep domain knowledge of programmatic advertising and a pragmatic focus on measurable business impact. Colleagues describe him as someone who turns complex modeling problems into robust, deployable features that improve reach and relevance.
9 years of coding experience
9 years of employment as a software developer
Bachelor's degree, Software Engineering, Bachelor's degree, Software Engineering at Harbin Institute of Technology
Chinese, Chinese