Xuehai Li
Global Social Media & Community Data & Ads Team Lead
Beijing, China
Summary
👤
Senior🎓
Top SchoolXuehai Li is a data-driven marketing analytics leader with 10 years of experience, currently heading Global Social Media, Community Data, and Ads at Xiaomi. Holding a Master’s in Business Analytics with high distinction from Bentley, he blends advanced statistical modeling (ARIMA/ARCH-GARCH, regression, clustering) and SQL/R skills with hands-on analytics tooling like Tableau, Datorama, Google Campaign Manager and Adobe Analytics. He progressed from data analyst roles at Merkle to leading global social media measurement and ad optimization, pairing rigorous forecasting and CLV/RFM analysis with creative campaign measurement. Comfortable bridging analytics and marketing, he brings corporate and agency experience across APAC and a practical certification in SAS—plus the humility of a “noob” Github bio that hints at curiosity and continuous learning.
10 years of coding experience
3 years of employment as a software developer
Bachelor of Arts (B.A.), International Marketing, Bachelor of Arts (B.A.), International Marketing at Guangdong University of Foreign StudiesMaster’s Degree, Business Analytics, 3.8/4.0 High Distinction, Master’s Degree, Business Analytics, 3.8/4.0 High Distinction at Bentley University
English, Chinese
Github Skills (130)
censorship-circumvention10
python10
nearest-neighbors10
mxnet10
accelerator10
deep-learning10
gpu10
clustering10
caffe10
vpn10
onnx10
darknet10
neural-network10
lantern10
computer-vision10
Programming languages (5)
Github contributions (5)
XiaXuehai/nn_by_numpy
Aug 2018 - Mar 2019
Contributions:25 commits, 21 pushes, 1 branch in 7 months
XiaXuehai/faceboxes
Aug 2018 - Jan 2019
Contributions:15 commits, 13 pushes, 1 branch in 4 months
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