Yali Sassoon
Trustee at Snowplow Analytics
London, England, United Kingdom
Summary
🤩
Rockstar🎓
Top SchoolYali Sassoon is a data-focused technology leader and co-founder with 12 years of experience building analytics products and commercial strategy from London. As Co-founder and CPO of Snowplow Analytics she has driven novel approaches to event-level data modelling and reporting that outpace conventional web analytics. Her hands-on contributions to the prominent open-source Snowplow project include cross-database SQL schema design and efficiency-focused datatype and encoding improvements for platforms like Postgres and Redshift. She pairs product and technical fluency with commercial advisory experience from Keplar and marketing analytics roles at OpenX, enabling customer-driven monetisation and go-to-market decisions. Currently a trustee at Neotree, she brings her analytics rigor to mission-driven work, combining academic training in history and philosophy of science with practical data engineering chops. Colleagues describe her as someone who translates complex data infrastructure needs into pragmatic, deployable solutions.
12 years of coding experience
3 years of employment as a software developer
MPhil, MA, BA Hons, History and philosophy of Science, Natural Sciences, MPhil, MA, BA Hons, History and philosophy of Science, Natural Sciences at University of CambridgeUniversity College School
Stackoverflow
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Github Skills (12)
aws-redshift10
data-modeling10
amazon-redshift10
postgresql10
sql10
database-schema10
analytics9
snowplow9
data-storage9
data-collection8
data-pipeline8
data-pipelines8
Programming languages (14)
Github contributions (5)
snowplow/snowplow
May 2014 - May 2016
The leader in Next-Generation Customer Data Infrastructure
Role in this project:
Data Engineer / Database Engineer
Data Engineer / Database EngineerContributions:44 commits, 19 pushes, 4 branches in 1 year 11 months
Contributions summary:Yali primarily contributed to data modeling and database schema updates within the Snowplow data infrastructure project. They modified SQL scripts to align with different database platforms such as Postgres and Redshift, specifically focused on the creation and modification of reference data tables, and the definition of schemas for various data events (Mandrill, PagerDuty, Mailchimp, and mparticle). Furthermore, they updated data types and field encodings to improve data storage efficiency and compatibility.
gcpdatabehavioralserver-sidedata-warehouse
snowplow/iglu-example-schema-registry
Nov 2014 - Feb 2017
Example static schema registry for Iglu
Contributions:24 commits, 1 PR, 23 pushes in 2 years 3 months
avroschema-registryigluschema-validation
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