Summary
Yawen Xiao is an Advertising Management undergraduate at Michigan State University with practical experience in media and content creation, including an internship at Chongqing Chingshi Media and co-managing a WeChat official account, mini app, and shop where she writes about everyday beauty and creative ideas. Fluent in Mandarin and English with basic Japanese, she blends data-driven advertising skills—collecting and analyzing customer data to shape campaigns—with a creative voice that resonates on social platforms. Outgoing and curious, she enjoys rap, dance, and basketball, which informs her relatable, youth-oriented content approach. With a 3.57 GPA and nearly a decade of hands-on experience producing and promoting content since her teens, she brings both discipline and fresh cultural insight to media and advertising projects.
10 years of coding experience
Undergraduate, Advertising Management, 3.57, Undergraduate, Advertising Management, 3.57 at Michigan State University