YekaterinaĀ Novikova
UX UI Design Lead at Fabletics
San Francisco Bay Area United States
Summary
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Seniorš
Top SchoolYekaterina Novikova is a UX/UI Design Lead based in the San Francisco Bay Area with 12 years of experience crafting user-focused digital products across e-commerce and bespoke platforms. She progressed from UX engineer to design lead roles at companies like Fabletics and Anomalie, combining hands-on front-end development knowledge with strategic product design to accelerate launches and improve conversion-driven experiences. Her background in web development (General Assembly) and a BA in Design and Visual Communications gives her a rare fluency between visual systems and implementation, enabling smoother handoffs and pragmatic design decisions. Known for planning tight development timelines and advising teams on agile practices, she excels at aligning design, engineering, and business goals to ship impactful features. An interesting thread through her career is a steady pivot from graphic identity work for small organizations into leading UX at scale, reflecting both creative roots and technical rigor.
12 years of coding experience
5 years of employment as a software developer
B.A., Design and Visual Communications, General, B.A., Design and Visual Communications, General at University of California, DavisWeb Development Immersive, Computer Programming, Web Development Immersive, Computer Programming at General AssemblyJames Logan Highschool
English, Russian, Spanish
Stackoverflow
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Programming languages (1)
Github contributions (1)
rosscdh/toolkit
May 2014 - Aug 2014
LawPal toolkit application
Contributions:349 commits in 3 months
manualtoolkit
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