Yeonjin Kim
Marketing Specialist at LG Electronics
Seoul, South Korea
Summary
👤
Senior🎓
Top SchoolYeonjin Kim is a B2B digital and performance marketing specialist with 9 years of experience driving lead generation and conversion strategies at LG Electronics. She blends academic rigor from a Yonsei University research background in new media advertising with hands-on execution of global campaigns, web builds, and marketing automation using tools like Pardot. Yeonjin has led GTM content creation—from microsites and eBooks to digital ads and RSVP flows—and optimized end-to-end funnel performance through data analysis and cross-functional collaboration with sales, legal, and agencies. She also brings event marketing depth, having produced global exhibition experiences across the US, EU, and Japan. Notably, her research work involved Python-based data collection and quantitative social media evaluation, reflecting a rare mix of analytics-driven insight and creative campaign craft. Based in Seoul, she focuses on scalable demand generation and pragmatic privacy-aware lead management for new markets.
9 years of coding experience
6 years of employment as a software developer
Master's degree, Public Relations, Advertising, and Applied Communication, Master's degree, Public Relations, Advertising, and Applied Communication at Yonsei University
Github Skills (2)
react3
typescript2
Programming languages (1)
Github contributions (5)
jinnyy/study-effective-java
May 2020 - Sep 2020
Contributions:47 commits, 46 pushes, 1 branch in 3 months
jinnyy/TIL
Mar 2019 - Jun 2020
Contributions:111 commits, 110 pushes, 1 branch in 1 year 3 months
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