Yi Du
Senior Content Marketing Lead, APAC at Shopify
Shenzhen, Guangdong Province, China
Summary
👤
Senior🎓
Top SchoolYi Du is a senior content marketing leader with 12 years of cross-border experience in digital storytelling, product-led marketing, and data-driven campaigns across APAC and Europe. Currently leading APAC content marketing at Shopify, she combines journalism-trained editorial rigor with product and CRM expertise developed at Amazon and OPPO, where she launched a one-million DAU pilot and built a global “My OPPO” app from 0 to 1. Her background in data journalism and interactive storytelling (Columbia J-School, founding DJChina) informs a disciplined approach to content strategy, SEO, and lifecycle marketing that measurably grows engagement and conversions. She has led global GTM and seller-expansion programs, created centralized content libraries and marketing products, and managed multi-market web and e‑commerce strategies across 40+ markets. Based in Shenzhen, Yi brings a multimedia sensibility—photography, video, and data visualization—that makes technical marketing content both human and actionable. Outside work she pairs a love of food and travel with formal wine education (WSET Level 2), an unusual blend that enriches her cultural perspective on regional marketing.
12 years of coding experience
2 years of employment as a software developer
Bachelor of Arts (B.A.), English, Bachelor of Arts (B.A.), English at Beijing Jiaotong UniversityMaster of Science (MS), Journalism, Master of Science (MS), Journalism at Columbia University - Graduate School of JournalismExchange Program, English & Communication, Exchange Program, English & Communication at Bridgewater State CollegeWSET® Level 2 Award in Wines & Spirits, WSET® Level 2 Award in Wines & Spirits at Wine & Spirit Education Trust
Chinese, English, French
Github Skills (2)
python9
kubernetes9
Programming languages (1)
Github contributions (5)
yidu/DJShowcases
Jan 2016 - Jan 2016
Contributions:1 push in 1 day
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