Summary
Yi Fly is a Tokyo-based strategist with nine years of experience blending brand strategy, cultural research, and creative communications across New York, Singapore, Shanghai, and Japan. With a background in cultural studies and fashion design from Pratt Institute and Bunka, Yi translates deep curiosity about people and cultures into lateral research, social strategy, and compelling copy for FMCG, luxury, and cultural clients. She has driven projects for global agencies like Design Bridge, VaynerMedia, and AKQA and led region-specific market work across China, Japan, and Southeast Asia. Equally at home producing museum-level exhibitions and WeChat/Red content, Yi brings a rare mix of editorial sensibility and strategic rigor to client briefs. An avid photographer and cultural observer, she scouts aesthetic insights that often become the creative hook for campaigns.
9 years of coding experience
1 year of employment as a software developer
Bachelor's degree with Highest Honors, Cultural Studies/Critical Theory and Analysis with a minor in Fashion Design, GPA 3.8, Bachelor's degree with Highest Honors, Cultural Studies/Critical Theory and Analysis with a minor in Fashion Design, GPA 3.8 at Pratt Institute
Fashion/Apparel Design, Fashion/Apparel Design at Bunka Fashion College
French, Chinese, Japanese, English