Yichen Zhang
Digital Marketing Consultant at 埃森哲
Shanghai, Shanghai, China
Summary
🤩
Rockstar🎓
Top SchoolYichen Zhang is a digital marketing consultant based in Shanghai with 8 years of hands-on experience optimizing paid search and programmatic campaigns across Google, Facebook/Instagram, TikTok, Snapchat and Chinese platforms like Baidu and Xiaohongshu. Holding an MS in Integrated Marketing from NYU and Advanced Google Analytics certification, he blends data-driven analysis (SAS, Screaming Frog, Karooya) with creative campaign execution to consistently meet client KPIs. At agencies including Accenture and Hylink he improved account-level performance—raising average click-through rates by 30%+ in prior roles—while managing budgets, audience targeting, and cross-channel creative coordination. Fluent in Mandarin and English, he excels at client-facing communication and translating analytics into strategic recommendations. Notably, his background spans both on-page SEO technical work (schema, backlink disavowal) and large-scale programmatic strategy, giving him uncommon breadth across acquisition and organic tactics.
8 years of coding experience
Master of Science - MS, Integrated Marketing, 3.7/4.0, Master of Science - MS, Integrated Marketing, 3.7/4.0 at New York UniversityBachelor of Arts - BA, Economics, Bachelor of Arts - BA, Economics at Indiana University Bloomington
Github Skills (28)
transformers10
search-engine10
distributed-training10
neural-search10
python10
llama10
machine-learning10
llm10
sentiment-analysis10
deep-learning10
semantic-analysis10
question-answering10
bert10
natural-language-processing10
neural-network10
Programming languages (5)
Github contributions (5)
pkuzyc/PaddleNLP
Apr 2023 - Oct 2025
👑 Easy-to-use and powerful NLP library with 🤗 Awesome model zoo, supporting wide-range of NLP tasks from research to industrial applications, including 🗂Text Classification, 🔍 Neural Search, ❓ Question Answering, ℹ️ Information Extraction, 📄 Document Intelligence, 💌 Sentiment Analysis and 🖼 Diffusion AIGC system etc.
Contributions:44 pushes, 3 branches in 2 years 6 months
pkuzyc/Paddle
Feb 2023 - Aug 2025
PArallel Distributed Deep LEarning: Machine Learning Framework from Industrial Practice （『飞桨』核心框架，深度学习&机器学习高性能单机、分布式训练和跨平台部署）
Contributions:264 pushes, 132 branches in 2 years 6 months
deep-learningmachine-learning
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