Summary
Yicheng Sun is a senior software engineer and tech lead with 11 years of experience building microservices and data pipelines for advertising and compliance systems, currently working on search indexing infrastructure for ML/LLM at Apple in San Francisco. He has led Ad Creative Management within the Advertiser Experience org, blending deep technical expertise in distributed services and data engineering with a practical understanding of ad products and compliance constraints. A former IDEO creative technology lead and Illinois Urbana-Champaign CS graduate, he pairs systems-level engineering with a creative bent that informs pragmatic product decisions. Yicheng is expanding into project management and team leadership, bringing a track record of shipping production ETL and ML-related pipelines from internships through senior roles. Notably, his background spans both hands-on infrastructure work and product-facing ad systems, making him adept at translating complex ML and compliance requirements into reliable, scalable services.
11 years of coding experience
4 years of employment as a software developer
Master's degree Computer Science, Master's degree Computer Science at University of Illinois Urbana-Champaign
University of California, Los Angeles
English, Chinese