Summary
Yigit Kocak is a seasoned digital marketing leader based in Oslo with 14 years of experience driving growth for B2B/B2C SaaS and e-commerce businesses. As Digital Marketing Manager and Website Project Lead at Airthings, he blends SEO, programmatic content, and AI-powered automation to double traffic and substantially boost MQLs and revenue. He excels at managing complex MarTech stacks—building HubSpot workflows, predictive lead scoring, and GA4/Mixpanel-driven analytics—to cut manual work and shorten sales cycles. Previously he led dramatic domain migrations and content restructures that tripled lead generation and scaled SaaS SEO/SEM performance. Comfortable at the intersection of AI, automation, and revenue operations, he combines hands-on technical execution with cross-functional leadership and a background in statistics and IT. An uncommon strength is his ability to translate technical SEO/programmatic strategies into measurable commercial outcomes.
8 years of coding experience
9 years of employment as a software developer
Erasmus Exchange Programme, Erasmus Exchange Programme at Dalarna University
Master's degree, Information Technology, Master's degree, Information Technology at Hacettepe University
Bachelor of Science (BS), Statistics and Computer Science, Bachelor of Science (BS), Statistics and Computer Science at Baskent University
SHAPE American High School
English, Turkish, French, Norwegian