Summary
Yilan Li is a UI&UX designer with a cross-cultural portfolio spanning China and the UK and 3 years focused specifically on UX/UI, backed by a BA in Graphic Design and an MSc in User Experience Design. She has delivered 100+ interfaces and component libraries for AI-driven product features, built and launched multiple WeChat mini-programs that boosted acquisition and task completion, and contributed high-impact visual campaigns at iQIYI. Comfortable bridging product strategy, user research, prototyping, animation (AE), AIGC visual generation, and SPSS-backed user analysis, she excels at aligning business goals with technical constraints and user needs. Her work trends toward pragmatic, data-informed interaction optimizations that measurably improve conversion and satisfaction, and she continues to expand full-stack design capabilities across validation and operations.
12 years of coding experience
Master of Science - MS, MSc User Experience Design, Master of Science - MS, MSc User Experience Design at Loughborough University
Bachelor of Arts - BA, Graphic Design, Bachelor of Arts - BA, Graphic Design at Wuhan University of Technology