Yilin Yao
Senior Digital Marketing Manager at ACROBiosystems
Hong Kong, China
Summary
👤
Senior🎓
Top SchoolYilin Yao is a Senior Digital Marketing Manager based in Hong Kong with 9 years of cross-industry experience building ROI-driven global campaigns and marketing tech. She has overseen a $5M annual digital budget, scaled qualified leads by 70% while containing spend, and architected custom data connections that saved 7 hours per week of manual work and introduced six new performance dimensions. Comfortable across Search, Feed, E‑commerce and B2B purchase platforms (from Google and Bing to Baidu and niche bio marketplaces), she blends hands-on analytics (SQL, Power BI, GA/Tag Manager) with UX-led website optimization to boost traffic and reduce bounce and invalid indexation. A former Publicis management trainee, she has managed major client budgets and delivers clear, cadence-driven reporting to stakeholders. Unusually for a marketer, she is also a Unity3D game developer, reflecting a technical curiosity that informs her approach to creative experimentation and conversion mechanics.
9 years of coding experience
3 years of employment as a software developer
Bachelor's degree, Accounting, Bachelor's degree, Accounting at China University of Mining and TechnologyMaster's degree, Accounting, Master's degree, Accounting at UNSW Australia
English, Chinese, spanish(español), Chinese
Github Skills (20)
unity3d9
csharp7
nodejs7
lua7
react6
mono6
lintcode6
android5
dependency-graph5
utm5
linux5
typescript5
windows5
ios5
graph4
Programming languages (5)
Github contributions (5)
YaoYilin/LeetCode
Apr 2018 - May 2021
Contributions:6 commits, 110 pushes, 3 branches in 3 years 1 month
YaoYilin/InvitationCode
Jul 2018 - Jul 2019
Contributions:2 commits, 4 pushes, 1 branch in 1 year
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